ARDELL 1 Step Gel

The Ardell 1 Step Gel Polish collection was developed to empower DIY manicure enthusiasts with a salon-quality experience at home. Designed with simplicity and performance in mind, the innovative formula combines base coat, color, and top coat in a single step, eliminating the need for multiple products and streamlining the manicure process.

The collection features 36 stunning, trend-forward shades curated to suit a wide range of personal styles, from timeless neutrals to bold statement hues. Each shade was developed to deliver long-lasting wear, high-shine results, and easy application, making professional-quality manicures accessible to all skill levels.

Since its launch, the program has been well received by international retailers, reinforcing Ardell’s position as a trusted beauty brand with global reach outside of the lash category. The enthusiastic response highlights the product’s market viability, consumer-friendly positioning, and its ability to meet growing demand for convenient, high-performance nail solutions.

Product Development and Education: Renee Mesa

Client
ARDELL

Launch Year
2024

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